Crossover Collaboration between Brands and Arts

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The crossover collaboration between brands and arts has shown great vitality in the luxury sector. For the mass-market brands, is there greater market and exploration potential exsisting in utilizing the value of art? How can art empower a brand's commercial value and help product innovation? In the cooperation, what are the self-identities of artists and brands? and what do they expect from each other? What are the possible ways for such collaborations? These questions merit thorough discussing.

Friday 20th September : 15:00 - 16:00

Host

Yue song, Fiber Artist, Director and Assistant Professor of Department of Arts and Crafts, Academy of Arts & Design, Tsinghua University

A scholar and artist dedicated to exploring and establishing the interdisciplinary development of fiber art, who has led significant fiber optic installation in China Science and Technology Museum, showcasing the interdisciplinary creative achievements that blend fiber art with public art and information technology.

Speakers

Chen Zhongwei, Chairman and General Manager of HengYuanXiang Group

Chairman of the Presidium of the China Federation of Industrial Economics, Vice Chairman of the China Wool Textile Association, Deputy Director of the Lifestyle Design Specialty Committee, China Society for Anthropology of Arts, Vice President of the Shanghai Intangible Cultural Heritage Protection Association, and "2023 Forbes China National Trend Innovation Figure".

Ghizlane Sahli, Textile Artist

Born in 1973 in Meknes (Morocco). Lives and works in Marrakech. Ghizlane Sahli embroiders, sculpts and draws. She tells of an interior and organic journey, carried by a universal dimension. With the help of ancestral techniques and the know-how of the women artisans who surround her, she develops her contemporary ideas. Together, they create three-dimensional embroidery, including the "Alvéole", from the waste she collects. The Alveolus is the elementary particle of her work. It is the atom that constitutes substance. It is the cell whose accumulation and proliferation creates the work. Ghizlane thus brings her point of view by playing with materials, scales, volumes ... She uses thread (silk, wool, plastic or metal) to weave and celebrate the subjects that stimulate her: The human body, in general, and the female body in its intimacy. Ghizlane is inspired by metaphor with nature to develop her purpose and express her interiority and emotions. Pure emotion, cleansed of any religious, social, educational or generic contribution.

David Places i Balsalobre, Responsible for Internationalisation & Culture of the Craft area, Catalunya Consorci de Comerç, Artesania i Moda

As Head of Internationalization and Cultural Promotion for the Catalan Crafts Council in Barcelona, David has developed and implemented a powerful cultural program to highlight the synergies between craftsmanship, design, and contemporary art. This program elevates and changes the perception of crafts in society. As a member of the board of directors of the World Craft Council, David works with institutions from different countries to increase the presence of the craft sector in economic and political lobbies worldwide.